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This article will cover the two options you can add new Sales/Discounts to your website. 

Shopping Cart Price Rules: These are discounts which get applied after the products have been added to the cart. Things like coupon code, free shipping, discounts in order total, buy X and get Y free, etc.

Catalog Price Rules: These are discounts that get applied to an entire section or category before being added to the cart. For instance if you want a percentage off a whole category.

Step-by-step guide

Shopping Cart Price Rules

  1. Login to the admin panel and go to Promotions→ Shopping Cart Price Rules
  2. Next click 'Add New Rule' in the upper right
  3. First section 'Rule Information':
       - Rule Name: Sets the name for the rule
       - Description: Add a description for the rule (optional) 
       - Status: Activate or deactivate the rule
       - Customer Groups: Select which Customer type the rule is for (can select more than one: while holding CTRL click on all wanted)
       - Coupon: Choose whether or not customer needs a coupon code for this rule
       - Uses per Customer: Choose if you want to limit number of uses
       - From/To Date: Select specific date you want it active
       - Priority: Sets the order the rules will be applied if you have more than one (relevant in step 5 that lets you choose to stop further rules from processing)
  4. Conditions:
    Here you set what conditions you want to apply for the rule.
     - Click the + to add new condition

     - Choose which condition type to use

     - All bold and underlined words can be changed, just click them to see the different options
     - The bold and underlined '...' indicates a value you need to enter
  5. Actions:
       - Here you can choose what discount/sale to apply to the shopping cart
       - You can also choose to apply to specific item types in the cart here or leave blank for all items
       - Here is where you can choose to stop further rules from processing, which the priority option earlier determines which rule is applied first
  6. Labels: 
      - Gives the rule a label to identify the discount
      - Can be default for all store views or choose specific labels per store view

Catalog Price Rules

  1. Login to the admin panel and go to Promotions→ Catalog Price Rules
  2. Next click 'Add New Rule' in the upper right
  3. Similar to Shopping Cart Price Rule the first section 'Rule Information':
       - Rule Name: Sets the name for the rule
       - Description: Add a description for the rule (optional) 
       - Status: Activate or deactivate the rule
       - Customer Groups: Select which Customer type the rule is for (can select more than one: while holding CTRL click on all wanted)
       - From/To Date: Select specific date you want it active
       - Priority: Sets the order the rules will be applied if you have more than one (relevant in step 5 that lets you choose to stop further rules from processing)
  4. Conditions: 
      - Edited the same as Shopping Cart Price Rules just with different conditions available to use

      - When choosing the category clicking the symbol next to the box shows your category list then just click on the category to add it to the condition
  5. Actions: 
       - Choose the type and discount amount here
       - Here is where you can choose to stop further rules from processing, which the priority option earlier determines which rule is applied first